When it comes to a brand, there is often a lot that can be learned about a company when a person understands how its name was given. There is much that a person can learn about Beneful when they understand the way that the company got its name and the reason that the company has the name that it has. Beneficial is a word that means to the advantage of, it is a word that means that something is good for someone. Benefulcommercial seems to have come from the word beneficial or benefit. This is a brand name that shows that the products produced by the brand are good for the pets that consume them. Beneful on Walmart.