For the first time in history, there will be a pop-up space for people who meet in dating sites in New York City all thanks to Bumble. Bumble popular dating app and has been operational since 2014. The pop-up location is expected to be a month-long installment intended to hold dates who are Bumble fans or anybody else who needs to hang out and be part of the Bumble brand. The space is decorated in a unique flavor specifically designed for Bumble. A physical location is the first step in an attempt for the dating startups to formalize the Bumble brand.
Most dating sites considered as taboos and the CEO and founder of Bumble, Whitney Wolfe says that Bumble will not be just a dating site but better services are attached to it. She added that a lot of people are willing to associate with the brand even if not necessarily for dating. This first step is just among the plans of Bumble’s vision because it is expected to expand on BumbleBizz in future to help the users to network both socially and professionally. This will help to retain users of the app who are not interested in dating.
The main agenda of the Bumble pop-up location is to have couples or friends to meet up or just stop by and check the space out. Whitney Wolfe expect to have events that focus on relationship and female entrepreneurship among others. A coffee bar will also be available at Bumble together with merchandise for sales of which the proceeds will be channeled towards charitable works.
About Whitney Wolfe
Whitney Wolfe is an American entrepreneur and the founder of Bumble where she serves as the CEO. She is also a co-founder of Tinder, and in the year 2016, Tinder and Bumble grabbed the first and fourth position respectively in a listing of the most popular dating apps.
In the year 2014 Wolfe was recognized by Business Insiders among the 30 Most Important Women Under 30 In Tech. She was also named among Elle’s women in tech and the Forbes’ 30 Under 30 in the year 2016 and 2017 respectively. Bumble launched BumbleBFF for friends finding and expects to launch for BumbleBIZZ in future for professional meeting.