Don Ressler is a very successful individual behind numerous start-ups and in 2001 teamed up with a young man by the name of Adam Goldenberg. These two ended up creating Alena Media but left in 2005 to explore new opportunities and ventures. In 2010, Don Ressler and Adam Goldenberg created a new company known as JustFab, an online retailer that sells handbags, jewelry, denim and more. The membership costs $39.95 a month and allows a personalized stylist to select what they think would be a good fit for you. A few years later, the brand JustFab became the company known as TechStyle on Zimbio. The subscription model allows them to keep the low prices and spend a lot less on the marketing of their services.
The company would go on to create several more brands for clothing, namely activewear and athletics, called Fabletics and FL2 (co-founded by the movie star Kate Hudson). Ressler recalls that he and his wife were both a big fan of fitness and fashion, so for the Fabletics brand, they thought they would just merge the two together–now you could be fashionable while working out and FL2 was released as a mens brand. The way that these brands select good outfits for you is having you take lifestyle quizzes, like what you like and what you don’t like, etc. And they offer recommended clothing each month that they think you might like. Fabletics alone has made more than $150 million annually and this does not include any of the other markets that Techstyle reaches. Today Techstyle has been built into a $1 billion business.
Don Ressler claims that the key to being successful in any start-up is finding the right partner in business to grow with. If you have a great and passionate partner, then you will have the ability to be successful in anything that you do. There is no doubt that Ressler is a big success; Don Ressler was able to corner just about every clothing market from shoes to athletics to just regular fashion and compete with some of the biggest names in the clothing and fashion industry.